Hi I'm
Alejandro

As a UX and Brand Designer with seven years of experience, I specialize in integrating graphic design, brand identity, and UX/UI design. My skill set includes leading teams, driving design projects, and transforming complex concepts into user-friendly, visually appealing solutions.

My academic background in Graphic Design and a Master's in UX Design has equipped me with a versatile approach to design challenges. Proficient in various design tools, I excel in both brand indentity development and digital interface design.

I am excited about future opportunities in UX and brand design, where I can continue to innovate and enhance user experiences, aligning them with evolving digital trends and business goals.

Experience

2019-January 2024

Web & brand designer

Led the creative direction for a rapidly growing e-commerce brand, resulting in a 35% increase in online engagement and year-over-year sales growth through brand identity guidelines development, digital campaigns, and multimedia content, while establishing and expanding brand identity systems for a cohesive identity across all digital platforms.
Led UX design for the Zinus e-commerce site, resulting in a 20% increase in conversion rates and a 30% increase in user engagement through extensive user research and usability testing.
Innovated the visual design for product launches and seasonal marketing campaigns, incorporating user feedback and analytics to refine visual content and messaging, achieving higher conversion rates.

2018 - 2019

lead graphic designer

Developed and executed a brand redesign (Vas Latin) and a brand refresh (Mobile SuitCase) that aligned with strategic business goals, leading to a 30% increase in lead generation.
Collaborated with product and engineering teams to design intuitive user interfaces for B2B SaaS products, improving user engagement and operational efficiency.
Led the creative concept and design for marketing collateral, trade shows, and corporate events, which improved brand visibility and industry positioning.

2016 - 2017

graphic designer

Contributed to branding and advertising design solutions for small and medium-sized business clients, receiving acclaim for creative design thinking and execution.

Things I can do

strategy

Discovery & Research
Brand Strategy & Architecture
Positioning

Branding

Brand Development & Rebranding
Logo & Identity Systems
Brand Guidelines
Creative Direction

User Experience

UI/UX Design
User Testing
Wireframing / Prototyping
Design Systems

Colophon

Design & Development

Alejandro Tercero

Typography

Chaney by atipo®

Pangram Sans by PangramPangram®

Neue Machina by PangramPangram®

Jost by indestructiible type*

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