[ UNDER/CONSTRUCTION ] - LAST UPDATED: ,01.06.2026
I come from brand design, think in systems, and like to build what I design
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I led the revitalization of the Blackstone brand,focusing on redefining luxury sleep with a blend of elegant design and sustainability. This approachhighlighted the brand's commitment to quality and eco-friendliness, significantly enhancing its market presence.
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Working at Zinus allowed me to dive deep into several exciting projects. We revamped the e-commerce experience to make it not just user-friendly but truly engaging. From the website's redesign to refreshing marketing strategies and packaging, we made things more efficient, cutting down on project time by 20% and boosting sales. It was a game-changer.
View Case StudyI started building visual systems from scratch, that's still how I think when I design products: Systems, outcomes, no loose ends.
2024 - Present (0 to 1 Product Launch)
Full-stack product design for a private neighborhood portal. Led UX, design system, and brand integration for a live platform now serving hundreds of households.
2019 - 2024 (ECOMMERCE D2C)
End-to-end design system and UX overhaul for a major e-commerce brand, resulting in increased conversion and a foundation for scalable growth.
2018 - 2019 (SaaS / B2B)
Led branding, rebranding and marketing projects, created web design for different SaaS B2B products.
2016 - 2017 (Marketing Agency)
Branding and marketing design work for small and medium business clients
