FrontPorch launched with two of the largest property management companies in the Atlanta metro area, serving thousands of households. Residents are nominating providers. Providers are paying to get listed.
FrontPorch is a private hyperlocal neighborhood platform. Residents discover and review trusted local service providers. Providers pay to get listed. Now live with two of the largest property management companies in the Atlanta metro area.
2024 - Present
I joined FrontPorch with a PowerPoint and a half-built resident portal. No design system, no provider-facing product, no information architecture. I built both from scratch — defining the design system, designing two distinct product surfaces, and doing partial frontend work on the admin dashboard.
Initial "Mockup" from a pitch deck for the preferred provider platform presented to stakeholders before I joined.
One job: make finding a trusted provider feel as easy as asking a neighbor. I designed a browse experience built around familiarity — categories, lists, profiles. Deliberately simple. Every feature idea got filtered through one question: does this make it easier to find someone you can trust, or does it add noise?
This is where FrontPorch makes money. Providers pay a fee to publish their profile to the communities they want to serve. The design challenge was different from the resident side — providers are paying customers evaluating ROI. I designed the full provider journey: onboarding, map-based community selection, profile setup, and review dashboard. Every screen had to reinforce that the investment was worth it.
When providers receive bad reviews, FrontPorch mediates. I designed the flows for review management, mediation escalation, and provider profile oversight. A two-sided marketplace lives or dies on trust — this is how the platform maintains it.
One shared system in Figma across all three surfaces. Full component library, design tokens, custom icons, complex interactive components, and SCSS variables for developer handoff. One cohesive system, three distinct contexts.
Before landing on the final direction, I explored several approaches to the neighborhood portal. These are four early concepts that shaped the decisions behind the final design.
