Hi I'm
Alejandro

Web & brand designer

• Led the creative direction for a rapidly growing e-commerce brand, resulting in a 35% increase in online engagement and year-over-year sales growth through brand identity guidelines development, digital campaigns, and multimedia content, while establishing and expanding brand identity systems for a cohesive identity across all digital platforms.
• Led UX design for the Zinus e-commerce site, resulting in a 20% increase in conversion rates and a 30% increase in user engagement through extensive user research and usability testing.
• Innovated the visual design for product launches and seasonal marketing campaigns, incorporating user feedback and analytics to refine visual content and messaging, achieving higher conversion rates.